MMAPP is a startup based in Costa Rica, founded in 2019 with the goal of giving contact-sport athletes—practitioners of Jiu-Jitsu, Kickboxing, Taekwondo, Muay Thai, Karate, and others—a comprehensive, functional online tool.
From the start, the platform has taken a social-network-like approach, connecting athletes with academies and keeping detailed track of their training and growth in their respective disciplines.
Today, MMAPP is in a nationwide expansion phase, having formed a strategic alliance with Costa Rica's Ministry of Sport. Its business model is based on advertising and subscriptions, which ensures its sustainability and growth.
The MMAPP platform stands out as a pioneer in Latin America, because no other platform currently brings the contact-sport community together so comprehensively, providing a personalized service that goes beyond what is found in gyms.
With the goal of always staying at the forefront and remaining competitive, MMAPP identified several challenges related to management agility and the time it took to analyze the data it collected from its platform users.
That is why MMAPP set itself the goal of implementing a business-intelligence solution that would let it analyze the data generated by its platform and turn it into information that was easy to understand and accessible from anywhere, in order to improve its users' experience and strengthen its growth outlook.
It was in this context that MMAPP decided to select IVCISA—a partner specialized in data and analytics on AWS—to begin its Business Intelligence (BI) project with Amazon QuickSight.
Although MMAPP already had experience managing Amazon Web Services (AWS) services, as an organization it lacked a solution that would let it granularize, manage, and analyze its data in a way that allowed it to understand and segment the information.
MMAPP wanted to gain valuable insights and make better decisions through a business-intelligence solution that would help it leverage the information it collected, which included demographic and physical details of the athletes as well as geographic data.
By implementing the project, MMAPP sought to segment all the data generated on its platform and optimally produce high-level reports that would give it real visibility into the business through charts, dashboards, and machine-learning-focused narratives.
That is how IVCISA, a specialized AWS partner, carried out the BI (business intelligence) project, so that MMAPP could query the information it needed in less time and more efficiently visualize the activities, trends, and behaviors of its users and academies.
“The experience with IVCISA was very good across the entire line of work we did with them. It was quite smooth and ideal for an implementation process with clear benefits.”
With the BI (business intelligence) solution on AWS provided by IVCISA, MMAPP experienced a significant change. Using services such as Amazon QuickSight, the company was able to strengthen its platform, making it more complete and comprehensive.
Errol Brown Díaz, president of MMAPP, highlighted the importance of this implementation: “We already had our databases running on AWS, but we didn't have an analytics solution like the one IVCISA provided with Amazon QuickSight. We are very happy with the implementation.”
As Mr. Brown explained, they previously had to run database queries manually. Today, however, MMAPP has reduced the time it spends generating information from a day to seconds, while gaining greater business visibility through detailed, segmented analysis of its users.
The MMAPP project included the following services:
“Working with IVCISA was an incredibly enriching experience. They guided us, pointing out what type of service and implementation would be most useful for what we were looking for. It was all about collaboration.”
